Time to update your retail signage? As most of us say goodbye to the challenging year that was, there has never been a better time to embrace the change that 2021 is sure to bring.
Whether it be a personal or professional level, a new year is the opportunity to reflect, re-focus, and rejuvenate. That said, January is a popular time for business owners to give their retail space, workplace, office, or facilities a new look. Take a couple of minutes to have a think about the question below and decide if it’s time to get moving on that workspace refresh.
Does your retail signage still reflect your brand?
If you’ve been thinking about your brand and whether it’s a true reflection of your current business, now is the time to start assessing and implementing some of those changes. Maybe it’s a brand refresh, signage update, or complete overhaul you need?
Whatever the case may be, you must know what your business stands for and to make sure that the physical attributes of your workplace and its assets are a true reflection of your product or service.
Have you implemented new COVID restrictions in your business?
Social distancing is here to stay for quite some time and is important to protect the health of your employees and that of your customers too. There are hefty fines for any business that doesn’t implement a COVID-compliant workplace.
If you haven’t already, now is the time to organise your social distancing floor mats, protection screens, hand sanistisers, sanitising units, and non-slip floor decals. We operate in a new COVID world now and there are a variety of options available to suit your business requirements and budget.
Is your signage working or does it need fixing?
As we all know first impressions can make or break how your business, product, or service is received. There is nothing worse than a broken sign to give the wrong impression of your business before customers even set foot in your office or retail space!
Start the year off by making the right impact that shows your employees and customers you are a professional business that cares about how they represent itself. A fascia or awning is usually the first thing street traffic see when they approach your business so consider a more modern option such as 3D illuminated lettering that will attract the right customers.
Are you starting a new business?
The new year often sees an influx of people who their current jobs to pursue a new business venture. No matter what product or service you are launching, you must have the right advertising, signage, messaging, and promotional materials that are on brand and reflect the professionalism of your business.
It can be overwhelming to know where to start as you need to consider elements such as the typeface you will use (needs to be seen from a distance) and the design of your brand (think about the longevity of your design so it doesn’t date quickly and you need up update it all the time). With this in mind, just remember to make sure your signage and marketing assets are readable, have the right blend of on-brand colours, and most importantly contain the correct spelling!
Need some help with giving your retail signage a new look?
Whatever update or change you are looking to implement for your business or workplace make sure you speak with expert signage professionals who can give you recommendations according to your needs and budget.
The team at NGS Group has more than 23 years of experience in the signage industry and we are one of the leading companies in Australia. For more information or an obligation free quote on your new project call us on (03) 9432 7111.